7 Qualities of a Great Website

No single aspect of marketing is more important than a quality website, your organization’s front door. A “good” website isn’t good enough to break through and to convert users into engaged customers and brand ambassadors. What you really need is a great website.

So, what makes a great website? A great website is:

  • Well Designed and Functional
  • Easy to Use
  • Optimized for Mobile
  • Fresh, Quality Content
  • Readily accessible contact and location
  • Clear calls to action
  • Optimized for Search and the Social Web
Here are some OTHER examples of the types of adjectives you might use to describe your website:
  • Friendly
  • Approachable
  • Professional
  • Experienced
  • Upscale
  • Exclusive
  • Cutting edge
  • Bulleted List Item

On the other hand, websites with poorly considered overall design and usability schemes can inadvertently fall into less flattering categories, such as:
  • Boring
  • Uptight
  • Stodgy
  • Outdated
  • Tacky
  • Cluttered
  • Confusing
  • Childish

Instead of focusing on just positive adjectives, you can help your web design team triangulate your expectations by providing them with a description scale such as, “The website should look fun and exciting but not childish” or “Our website should be professional but never stodgy or old-fashioned.”
When working with a web design company, take some time to clearly define your business objectives and key adjectives regarding the look and feel of your website to ensure that everyone is on the same page before web design work begins.

Professional quality.


We know web development, but we also understand that your website is meant to help you achieve certain business or personal goals. We excel at understanding these goals, and translating them into websites that are beautiful, effective, and easy to manage.

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